Free tool

Break-even ROAS calculator

Enter your product cost and selling price to see the ROAS you need to break even on ads — and what's left over per sale.

Inputs

Cost of goods (COGs)

What it costs you to fulfill one sale.

Selling price

What the customer pays.

Tip: include shipping, transaction fees, and packaging in your COGs for an honest break-even.

ResultsLive

Break-even ROAS

1.50

Run your ads at this ROAS or higher to stay profitable on the product itself.

Profit / sale

$20.00

Margin

67%

Cost multiplier

3.00x

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