Profit & Pricing
Break-Even ROAS Calculator.
Enter your product cost and selling price to see the ROAS you need to break even on ads — and what's left over per sale.
Inputs
Tip: include shipping, transaction fees, and packaging in your COGs for an honest break-even.
ResultsLive
Break-even ROAS
1.50
x
Run your ads at this ROAS or higher to stay profitable on the product itself.
Profit / sale
$20.00
Margin
67%
Cost multiplier
3.00x
